Free SEO audit for local and online businesses
Find out why Google sends the calls to your competitors.
We check where you rank on Google, whether ChatGPT and other AI assistants recommend you, and what on your website costs you inquiries. If you serve a local area, we map your Google Maps rankings too. You get every fix in order, within 48 hours.
Free · No credit card · Report in 48 hours
We check where you show up on
Sample report
This is what you'll get
The same report layout you'll receive, filled in for a sample business. Yours uses your business, your market and your competitors.
SEO score
Kestrel Plumbing & Drain
Columbus
Google Maps rank for "plumber near me"
Top fixes, in order
- 1Urgent
You're only in Google's top 3 right around your shop
Top 3 at 2 of 49 points across your area
- 2Urgent
ChatGPT and Google's AI answers recommend two competitors, not you
Named in 0 of 12 AI answers
- 3Worth fixing
Your homepage takes 6.4 seconds to load on a phone
Google PageSpeed mobile score 39
Sample report for a fictional business. The Maps grid is for businesses that serve a local area; your report uses your own rankings, competitors and website.
AI search
Your customers are asking AI who to buy from. We check if it names you.
More people ask ChatGPT, Gemini or Google's AI answers for a recommendation. The assistant names two or three businesses, and the rest never come up. The audit asks the questions your customers ask and shows you who gets named.
- Which assistants mention you, and for which questions
- The competitors they name when they leave you out
- What to change on your website and Google profile so they start naming you
- ChatGPT
- Gemini
- Perplexity
- Google AI Mode
From the sample report
Who's the best plumber in Columbus for a burst pipe?
ChatGPT
For burst pipes in Columbus, homeowners often recommend: 1. Larchmont Plumbing — known for fast emergency call-outs and strong reviews. 2. Bluestem Plumbing Services — a family-run plumber with upfront pricing. Both offer same-day service, so it's worth calling more than one.
How it works
From form to report in 48 hours
Two minutes from you, then we do the work.
- STEP01
2 minutes
Tell us about your business
Enter your website, tell us where new customers come from and what you can invest, and say where to send the report. That's all we need to start.
- STEP02
Within 48 hours
We run the audit
We check your Google rankings and ask AI assistants for what you sell. We also check your Google profile, reviews, site speed and website, and compare you with the businesses above you. If you serve a local area, we map your Google Maps rank at 49 points across it.
- STEP03
Private link + a call
Go through your report
You get your report with every fix ranked by how much it matters, and we walk you through it on a free strategy call. Fix things yourself, pass it to your web person, or ask us for help.
Free, and you keep the report.
What we check
Everything that decides who gets the customer
Google search, AI assistants, your Google profile and your website each decide part of it. The audit covers all of them.
Google rankings
Where your pages rank on Google for the searches your customers actually type, and which pages are missing.
Google Maps rank grid
If you serve a local area: where you rank on Google Maps at 49 points across it, for your main search.
Google Business Profile and reviews
Your category, services, hours and photos, whether your name, address and phone match your website, and your reviews next to the businesses above you.
AI chatbots and AI answers
Whether ChatGPT, Gemini, Perplexity and Google's AI answers mention you when someone asks for what you sell, and who they name instead.
Website speed and on-page SEO
How fast your homepage loads on a phone, plus your page titles, headings, internal links and the business markup Google reads.
Competitors
The businesses that take the top spots for your searches, with their ratings, reviews and load times.
Who's behind your audit
Unfoldify. Own the source of your leads.
Unfoldify was founded by Ihab El-Waly and Rizwan Khan in Ottawa. Your audit is done by Ihab, our SEO specialist, who has spent more than nine years in SEO and search marketing for local businesses, online stores and B2B companies.
Paid leads stop the day you stop paying. Rankings on Google, and now in AI answers, are the lead source you own. The audit shows how far you are from it and what to fix first.
Software does the measuring, because checking your rankings, your Google profile and your competitors by hand would take days. We go through what it means for your business with you, and put the fixes in the order we'd work on them ourselves.
- In SEO and search marketing
- 9+ years
- Job Success on Upwork
- 100%
- Jobs on Upwork
- 92
Results Ihab has published
What SEO done properly looks like
35+
local keywords in the top 5
A dental clinic, through local SEO improvements.
62%
more organic sales
An e-commerce client after a full technical and on-page strategy, with bounce rate down 31%.
600+
keywords on page one
Reached within four months for one client.
As published by Ihab El-Waly on his Upwork profile: three client results, clients not named. Results vary by business, market and competition.
What clients say
Working with Ihab
“We worked with Ihab on our company's SEO strategy and LinkedIn ads for our B2B technology company. He's always on the ball, gives excellent advice when it comes to strategy and implementation, and really knows his business! Would recommend working with Ihab and we hope to outsource some work to him again soon!”
“Ihab has been a pleasure to work with. I've really appreciated his professionalism and great communications. This is only a pause, we'll work again soon I'm sure.”
“Ihab is a great talent and professional in SEO services. I had a great working experience with him. I definitely recommend him!”
“Ihab is very responsive and knowledgeable of SEO. It was a pleasure working with him.”
Questions
Why is the audit free?+
Because it's the clearest way to show you what we'd fix and why. You keep the report either way, and there's no obligation to work with us.
What exactly do I get?+
A private report with your overall score, where you rank on Google, what AI assistants answer when customers ask for what you sell, your Google profile and review gaps, your mobile speed, how you compare with the businesses ranking above you, and a list of fixes in the order we'd do them. If you serve a local area, it also shows your Google Maps rankings as a grid.
Can I talk to someone about my results?+
Yes. We'll call you for a free strategy call to go through the findings and what to fix first. Ask anything; there's no obligation.
Is the audit automated?+
The data collection is. Software measures your rankings, reads your Google profile and runs the speed tests, because doing that by hand would take days. Every report is checked before it's sent, and the order of the fixes is ours.
How long does it take?+
Within 48 hours of your request.
Why do you ask what I can invest each month?+
So the fixes we put first fit what you can actually spend. The audit itself is free whatever you answer.
What if I don't have a Google Business Profile?+
We still run the audit. If you serve a local area, you can't appear on Google Maps without a profile, so setting one up becomes the first fix in your report, with the steps to do it.
Which businesses is this for?+
Businesses in the US that want more customers from Google and AI search: local service businesses and clinics, online stores, and B2B companies. If you serve a local area, the report includes your Google Maps rankings.
Find out what's keeping customers from finding you.
A free SEO audit with your Google rankings, what AI assistants say about you, your competitors and a ranked fix list. Ready within 48 hours.
Free · No credit card